COTY

SOCIAL CRM | WECHAT

Overview

Using Miniprogram of WeChat as a CRM platform to first launch their skincare brands – Lancaster into China market.

My Role

Case study research
User experience design
User interface design
Prototyping
User acceptance testing
Follow-up design

YEAR

2021 – 2022

Project type

UX Design, UI Design, Content Creation, CRM

Mission

To create an official brand page to showcase all the products and brand information to raise its brand awareness and attract chinese audiences' interest towards the products, which can also drive audience from online to offline purchase.

Solution

First launching the brand via Miniprogram, by providing exclusive offers, items, and experiences in an WeChat user-oriented way.

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If you are interested in learning more about this confidential project,
please feel free to send me an email at annliph@gmail.com.

LET'S GET IN TOUCH 🤝🏻

Currently I'm looking for a Full-time Design role
Simply drop me a message and I’ll get back to you shortly

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