Mission
• Create a campaign site which include 4 digital touchpoints of the exhibition for customers to have a holistic brand experience alternately in both digitally and physically.
• Collect customers' personal data for marketing purpose.
Solution
• Since AR experience was the most highlighted digital touchpoint throughout the whole exhibitioin, we decided to make it as the starting point of the whole journey.
• Registration is required once customers enter the campaign site at any entry point.
